ALBA BOTANICA
Craft a comprehensive, engaging, and authentic brand identity that deeply connects with GenZ females, empowering them to make choices that positively impact both themselves and the world they live in.
THE CHALLENGE
THE ROLE
Art director
Designer
Photographer
We revamped Alba's online presence by taking over their social media, to engage Gen Z females effectively. Our strategy involved visually captivating content, interactive campaigns, and data-driven insights, aligning with the Gen Z mindset. By fostering a sense of community and empowerment, we aimed to create a lasting brand connection that inspired them to choose the brand for their beauty and lifestyle needs.
Highlights include the 2019 holiday campaign, collection launches, evergreen content, and paid social for Target and Walmart.
